Understanding what impacts the patient healthcare journey
Medical Claims Data
Medical claims data are critical in understanding patient diagnoses and in-office procedures and drug administrations. Medical claims data track what takes place during a patient’s visit with their physician. Knowing what conditions a patient is diagnosed with, what procedures are performed, and what drugs are administered is important in understanding why therapies are started or changed, as well as for market sizing and targeting.
Understanding the Entire Patient Healthcare Journey
• Through the use of de-identified Patient Keys, IQVIA is able to track patients’ healthcare activity across entities and
• The view of the patients’ activity can be expanded to see other healthcare behavior – such as visits to a hospital or
pharmacy – both before and after a physician visit.