What marketing channel is most often used to reach healthcare practitioners? Which industries are using these channels the most? The answers to complex questions about non-personal promotion to healthcare practitioners and facilities are now available in a series of annual reports. Below are the results of the study for 2016.
Marketing channel preferences
Primary Channel |
Number of Records |
% of Total Records |
Direct Mail |
201,660,936 |
50% |
Analytics |
125,453,305 |
31% |
Directory |
28,593,312 |
7% |
Email |
48,303,816 |
12% |
Fax |
2,561,345 |
1% |
Telemarketing |
773,632 |
0% |
TOTAL |
407,346,346 |
100% |
Records purchased, by industry
Industry |
Number of Records |
% of Total Records |
Insurance/Claims/Transcription |
79,990,336 |
20% |
Other Industry |
75,980,551 |
19% |
Healthcare Consultants/Market Research |
46,327,416 |
11% |
Med. Equip./Tech./Manufact. |
45,803,683 |
11% |
Pharmaceutical/Biotech |
37,273,174 |
9% |
List Brokers
|
35,975,763 |
9% |
Publishing/Catalogs/Web Directories |
30,053,633 |
7% |
Unknown |
27,684,741 |
7% |
Advertising Agencies |
11,440,788 |
3% |
Non-Health/Food/Pharma Retail |
7,445,727 |
2% |
Trade/Medical/Non-Profits/Med. Groups |
5,844,915 |
1% |
Government (State & Federal) |
2,351,657 |
1% |
Financial Inst/Credit Card Co/Banks |
694,525 |
0% |
Recruiters Healthcare/Jobs |
414,591 |
0% |
Medical Training/Education/Universities |
64,846 |
0% |
TOTAL |
407,346,346 |
100% |