What marketing channel is most often used to reach healthcare practitioners? Which industries are using these channels the most? The answers to complex questions about non-personal promotion to healthcare practitioners and facilities are now available in a series of annual reports. Below are the results of the study for 2015.
Marketing channel preferences
| Primary Channel |
Number of Records |
% of Total Records |
| Direct Mail |
270,569,852 |
65.7% |
| Analytics |
94,074,970 |
22.8% |
| Directory |
12,193,710 |
3.0% |
| Email |
31,872,975 |
7.7% |
| Fax |
2,872,840 |
0.7% |
| Telemarketing |
494,580 |
0.1% |
| TOTAL |
412,078,927 |
100% |
Records purchased, by industry
| Industry |
Number of Records |
% of Total Records |
| Med. Equip./Tech./Manufact. |
105,134,413 |
26% |
| Healthcare Consultants/Market Research |
81,321,213 |
20% |
| Publishing/Catalogs/Web Directories |
80,321,263 |
19% |
| Pharmaceutical/Biotech |
41,248,942 |
10% |
| Non-Health/Food/Pharma Retail |
28,570,311 |
7% |
| Financial Inst/Credit Card Co/Banks |
20,026,519 |
5% |
| Insurance/Claims/Transcription |
17,408,666 |
4% |
| Advertising Agencies |
10,965,585 |
3% |
| List Brokers |
9,028,464 |
2% |
| Medical Training/Education/Universities |
8,978,452 |
2% |
| Trade/Medical/Non-Profits/Med. Groups |
7,681,097 |
2% |
| Unknown |
677,924 |
0.16% |
| Recruiters Healthcare/Jobs |
565,660 |
0.14% |
| Government (State & Federal) |
315,418 |
0.08% |
| TOTAL |
412,078,927 |
100%
|
