What marketing channel is most often used to reach healthcare practitioners? Which industries are using these channels the most? The answers to complex questions about non-personal promotion to healthcare practitioners and facilities are now available in a series of annual reports. Below are the results of the study for 2016.

Marketing channel preferences

Primary Channel
Number of Records
% of Total Records
Direct Mail
201,660,936
50%
Analytics
125,453,305
31%
Directory
28,593,312
7%
Email
48,303,816
12%
Fax
2,561,345
1%
Telemarketing
773,632
0%
TOTAL
407,346,346
100%


Records purchased, by industry

Industry
Number of Records
% of Total Records
Insurance/Claims/Transcription
79,990,336
20%
Other Industry
75,980,551
19%
Healthcare Consultants/Market Research
46,327,416
11%
Med. Equip./Tech./Manufact.
45,803,683
11%
Pharmaceutical/Biotech
37,273,174
9%
List Brokers
35,975,763
9%
Publishing/Catalogs/Web Directories
30,053,633
7%
Unknown
27,684,741
7%
Advertising Agencies
11,440,788
3%
Non-Health/Food/Pharma Retail
7,445,727
2%
Trade/Medical/Non-Profits/Med. Groups
5,844,915
1%
Government (State & Federal)
2,351,657
1%
Financial Inst/Credit Card Co/Banks
694,525
0%
Recruiters Healthcare/Jobs
414,591
0%
Medical Training/Education/Universities
64,846
0%
TOTAL
407,346,346
100%