What marketing channel is most often used to reach healthcare practitioners? The answers to complex questions about non-personal promotion to healthcare practitioners and facilities are now available in a series of annual reports. Below are the results of the study for the first half of 2017.

Marketing channel preferences

Primary Channel
Number of Records
% of Total Records
Direct Mail
373,585,973
53%
Analytics
208,428,671
29%
Email
82,359,279
12%
Directory
45,527,983
6%
Telemarketing
441,008
0.1%
Fax
209,490
0%
TOTAL
710,552,404
100%